Lighting up the December darkness like a solar flare, Heineken Thirst – Malaysia’s leading electronic music festival – powers back to life on December 8 at Sepang International Circuit. Expanding into new dimensions of music and creativity with a series of exclusives, this year Heineken Thirst brings you two stages of passion and excitement against a backdrop of towering light sculptures and creative wish fulfilment.
Every year Heineken Thirst searches for sound barriers to break and visual limits to exceed. In 2011, it was lift-off with ever-accelerating super producer Tiësto. In 2010, the awe-inspiring spectacle of Godskitchen Boombox touched down at Sepang. This year Heineken Thirst scores a double first: with twin headliners in the shape of Swedish house supremo Avicii and French electronica pioneers Justice across two arenas, both playing their debut Malaysian sets, Heineken Thirst 2012 is set to eclipse its own supersonic achievements.
“Heineken Thirst is a premium progressive music festival with an internationally renowned reputation and features global stars and local talent personifying the values of the brand. Our consumers can open their world to the experiences of destination music festivals without jumping on a plane,” comments Loh Ee Lin, Heineken Senior Brand Manager
Alongside these international icons, a line up of top-flight international and local artists will be bringing Heineken Thirst to its pulsating climax. Progressive electro maestros Above & Beyond need little introduction to Malaysia’s Electronic Dance Music fans. This globe-spanning UK-based trio ranks Malaysia as one of their favourite destinations, ripping the roof off whenever they appear.
Joining the line up is underground favourite Brodinski whose mix of dirty house and electro and unceasing work ethic have made him a firm favourite on indoor and outdoor stages worldwide. Along with Gesaffelstein whose cosmic electro nods to the 1980s darkwave synth movement.
And that’s before you consider Heineken Thirst’s line up of local artists. With a reputation for nurturing talent and connecting it to the leading edge of international music trends, the local talent reads like a who’s who of Heineken’s talent development achievements of the last decade. Goldfish & Blink, Malaysia’s first EDM superstars will be drawing a capacity crowd at the main arena, while Thirst winner DJ Blink’s underground electronic project LapSap, along with DJ XU, will be rocking the second stage.
Then there’s Mr Nasty & GuruGuru, featuring another Thirst winner, Hoong (part of Altered Image), and Found @ Thirst alumni Phil K Lee (Champion, 2010), Tommy Cham (Champion, 2011) and Nick Haydez (Finalist, 2011), which all adds up into a line up of incredible Heineken discoveries. Not to mention Jee Hoe and Hypeembeats whose fresh-faced indie, pumping electro and techno have rocked everything from dark room club nights to events like Heineken Green Room and outdoor shows.
“For one night they can escape the city and immerse themselves in the creative universe of Heineken Thirst and bring their music experience bursting to life,” Ee Lin added.
Of course, Heineken’s continuously evolving roll call of creative and collaborative talent doesn’t end with the music talent. In the search to find ever more exclusive and inclusive experiences for Heineken Thirst, last year’s festival included 10-metre tall pillars-like science fiction-inspired turrets – that welcomed 25,000 people into an arena flanked by our futuristic Infinity Bar and Heinekabanas to create a Heineken drinking experience unique to Heineken Thirst.
This year promises to develop those themes ever further at a specially designed Heineken Thirst festival site featuring some of the latest innovations in creative technologies, digital landscaping and interactive collaborative installation pieces. In another Heineken Thirst exclusive, the festival will feature a huge sculptural centrepiece in the form of Robert James Buchholz’s Wish, fresh from its appearance at this year’s Electric Daisy Carnival in Las Vegas, a 17 metre high installation consisting of three LED lit flowers that pulse in time to the music.
Add to that the presence of the world’s leading DJ celebrity snapper Rukes, the self-taught LA based photographer who tours the EDM festivals of the world with his lens and you have the recipe for a night of supercharged thrill-seeking and discovery on December 8 at Heineken Thirst, Malaysia’s leading electronic music festival.
To be part of Heineken’s exciting calendar of events, stay tuned at our Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).